FOCuS is Cubit's new broad-spectrum analytics service, with the unique ability to link communication efforts to a range of real business outcomes.
You might want to track a campaign in the context of attitudinal changes in certain stakeholder groups, or improvements in your organisation's media-reputation. Or you might need to track message placements against one specific business outcome -- like sales or product enquiries. Whetever your communication measurment needs, there's a FOCuS product to suit.
Every FOCuS regime is designed with your specific success factors in mind, and is tailored to incorporate those traditional, online, and real-time media sources likely to have the greatest influence your key stakeholders, every day.
You can choose how often you receive your FOCuS updates and how in-depth each report will be. You can even choose how much you want to pay for the service! Whatever your needs, Cubit's expert analysts can work with you to design a solution that ticks all the boxes.
Now there's a new FOCuS on communication success. Contact us for more information.