Because there’s no such thing as an off-the-shelf client, we don’t sell off-the-shelf analysis. Every research effort is tailored to each client’s specific needs ... and budget.
Cubit-FOCuS is a suite of five, purpose-built, interactive, media research products that deliver uniquely accurate and actionable insights. They're called: Position, Campaign, Crisis, Policy, and Retro.
Their names say it all: know your competitive position to inform strategic planning, track campaign success against real business results, stay on top of your crisis management and mitigation efforts, inform Government policy formulation, or learn from the past to shape better communication outcomes in the future.
What's different about FOCuS, is that every product is based on Cubit's proven human cognitive modelling - that’s the understanding of how we all process whatever we read, hear and see in the media. This unique approach to media analytics allows us to study the media through the eyes, or rather the minds, or your audience. And as we said above, that means uniquely accurate and actionable insights,
On top of that, every piece of work we do is carried out by in-house experts using advanced data tools, developed by Cubit's own R&D team. Our skills have been honed by almost 20 years of experience working with the world's best known companies.
Cubit-FOCuS is media analysis without limitations. Anything else is just a spreadsheet.