About Us
Cubit was founded in 1995 by Warren Weeks, a director of marketing and communication who was totally frustrated with the poor quality of analysis on offer in the market.
He’d always thought his requirements were simple. He just wanted:
- regular briefings tailored to his specific needs that would give him an objective assessment of his current competitive positioning across all media channels and activities,
- the kinds of insights that could inform both his strategic planning and tactical responses,
- credible figures based on some real science that would prove his team’s value to the organization – specifically he wanted the ability to assess PR and other campaigns against agreed business outcomes,
- something that he could easily afford (his budget was pretty tight).
But no-one was offering a suitable solution at the time, so he set out to create one.
The result is the Cubit FOCuS product, a proven all-round superior-quality monitoring, analysis, and advisory service, that’s flexible, and comes at a significantly better price-point than any offering from the global agencies.
So if you're a communication professional who wants the kinds of research Warren wanted, call us.
Our work is: Proven, Accurate, Actionable, and Highly Affordable.
